Hyundai wins four awards at Cannes International Advertising Festival for short film and AI-based CSR campaign - Korean media

Hyundai Motor announced the launch of the new car at the Cannes International Festival of Creativity, an advertising and communication festival held in France on the 17th (local time).
The short film "Night Fishing," which the company produced, won the Grand Prix in the Entertainment category, and the forest conservation campaign "Tree Correspondent" won two Golden Lions in the Digital Craft category.
The company announced that it had won two Silver Lions, one for the 1990s and one for the 2000s. "Night Fishing" is a bold film that does not show the entire car, and its 10-minute length makes it easy to watch, so it has gone beyond the standard advertising formula and has become a part of social and cultural trends.
The Tree Correspondent is a CSR (Corporate Social Responsibility) PR campaign by Hyundai Motors that uses AI (artificial intelligence).
The campaign was recognized for its innovative approach and for using AI technology to tell an innovative story that emphasizes the importance of forest conservation from the perspective of trees.
AI is used for tasks such as natural language processing. In this respect, it is different from traditional marketing activities that limit the role of creativity or use AI only as a simple marketing tool.
It is differentiated from movement.