Creator-led e-commerce leads to changes in young people's purchasing items and methods - Korea

As the influence of creators, i.e., influencers and other content creators, grows, the e-commerce platform market in which they operate is also evolving rapidly.
Marketing activities by companies using creators are steadily expanding.
Jeong Mi-young, a research committee member at the Brand Analysis Center, predicted, "Creator marketing will become more active in the future even for high-priced products with long purchase cycles, such as automobiles."
"ZVZO" is a platform for creators to promote their products on social media and check sales data in real time.
In the 10 months since its launch, the average monthly transaction amount has grown by 45%, and the cumulative number of visitors has exceeded 5 million. The venture capital industry expects creator marketing to continue to grow.
Baek Suzyn, a judge at accelerator Hashed, said, "People in their 20s and 30s tend to trust others and make purchases. Creators are not just creating content.
"We are creating a paradigm shift towards consumption based on trust."