Olive Young opens store targeting male customers (Korea)

CJ Olive Young, a major health and beauty store, has opened a large store called "Men's Edit" in the Hong Dae area of Seoul, specializing in the sale of men's products.
Olive Young announced the opening of its new store, the O-Norito. The store will be three stories tall with a sales floor area of 915 square meters. The entire first floor will be dedicated to the largest men's edit space at Olive Young.
The floating population in the Hong Dae area is roughly equal in terms of male and female, with a higher percentage of males in their teens to 30s than in Myeongdong and other areas, which led to the plan to open a store for men.
The sales floor carries not only shaving and skin care products, but also products from the popular skin care brand "Fation," among other brands.
The store also sells products from the Korean sports brand HDEX.
The second and third floors will feature a space called "K Beauty Now," which will feature popular Korean beauty products, and "Global Beauty," which will feature products tailored to each customer.
There will also be a "K-POP Music Zone" on the second floor where you can listen to K-POP music on a headset and even purchase it.