ENHYPEN teams up with the National Basketball Association... first K-pop boy group

The group "ENHYPEN" has become a friend of the National Basketball Association.
On the 23rd (local time), the Basketball Association (NBA) announced on its official SNS that "ENHYPEN" was "FRIENDS OF THE
"FRIENDS OF THE NBA" is a new way to communicate with fans around the world.
This is a program where the NBA collaborates with celebrities and influencers in the Asia-Pacific region. ENHYPEN said, "We are honored to be able to work with the NBA. We hope to do various things off the stage in the future.
"We look forward to sharing these special experiences with NBA fans around the world in a variety of ways," said NBA Chief Marketing Officer Tammy Wilson.
"We are very pleased to be working closely with ENHYPEN, one of the most popular K-pop groups in the world," said Henault. "K-pop is a genre of music and culture.
"We are at the center of the sports world and look forward to working with ENHYPEN to bring exciting content that combines sports and entertainment to fans around the world."
ENHYPEN plans to carry out various collaboration activities, including a campaign in Korea and Japan before the start of the NBA Finals.
Detailed information about the collaboration program can be found on the NBA Official website.
Meanwhile, ENHYPEN will release their 6th mini album "DESIRE:UNLEASH" on June 5th (Korean time).
To lease.