JIN (BTS), 2nd mini album 'Echo' release commemorative event on TikTok

TikTok announced on the 7th that it will hold a pre-release event for users worldwide to participate in ahead of the release of BTS' JIN's second mini-album 'Echo'.

TikTok opened a campaign page for the “mini entertainment room” concept on the 2nd, offering album-themed mini-game content along with a 'pre-saves' feature to pre-save JIN's new songs on Spotify.

More than a simple album promotion, this event was planned to allow TikTok users to directly participate in JIN's comeback process and experience the album in a new way. The emphasis was placed on raising the expectations of global K-pop listeners and further strengthening communication between the artist and the public.

Until the 11th, 55 winners will be selected from among those who have uploaded photos or videos to TikTok using the official campaign hashtag “#Jin_Echo” and JIN's official sound source, pre-saved JIN's new album on TikTok, and submitted the related link and pre-save verification shot to a special application form. Of those who pre-save JIN's new album on TikTok and submit the related link and pre-save verification shot on the application form, 55 will be selected and invited to JIN's launch event “Don't Say You Love Me @Seongsu” to be held on the 17th of this month.

TikTok Korea officials said, “We will continue to expand our role as a platform connecting K-pop and the global community through new content that artists and the public can enjoy together."