The Korea Corporate Reputation Research Institute analyzed 115,029,170 singer brand big data items from March 26, 2025 to April 26, 2025
The data included consumer brand participation, media, communication, and community analysis. Compared to the 101,738,657 singer brand big data in March, the number was 13.06
The singer brand reputation index is based on big data of singer brands that are loved by consumers, and analyzes consumer behavior to determine participation value, communication value, and
It is an index that is classified into three categories: brand value, media value, and community value, and is analyzed using positive/negative ratio analysis and reputation analysis algorithms. Brand reputation analysis determines who, where, and how a brand is viewed.
In this way, you can understand how much and why they talk. The April 2025 singer brand reputation rankings are "BTS", Lim Young Woong, "IVE", and "BLACKPINK".
The top five were analyzed in this order: SEVENTEEN, BIGBANG, LE SSERAFIM, KiiiKiii, Lee Chan Won, and Kanda NIEL.
The No. 1 brand, "BTS", had a participation index of 261,507, a media index of 1,233,812, a communication index of 1,750,670, and a community index of 1,371,631.
The brand reputation index was 3,776,8302, up 7.66% from March's brand reputation index of 6,523,106.
"The April 2025 ranking of singer brand reputation is
According to the brand big data analysis, the BTS brand took the top spot. When analyzing the singer brand category, the number of cases was 101,738,657 in March, which is 9.72%.
A detailed analysis showed that brand consumption fell 0.60%, brand issues rose 12.02%, brand communication rose 14.45%, and brand diffusion rose 7.70%.
The analysis continued, "The BTS brand, which maintains a global fan base with its powerful music, is ranked first, followed by Lim Young Woong, who is a brand that walks with the fan community based on positive influence."
Land came in second, and the IVE brand, which has grown into a lucky icon as the president of elementary school, came in third. Next, BLACKPI, whose members are also setting new records in their solo activities,
The NK brand ranked fourth."
2025/04/28 16:26 KST
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