How ENHYPEN captivated Coachella... Proving the value of a performance artist

The group ENHYPEN is attracting a lot of attention from music fans around the world, with the group ranking first in global real-time trends and Google search volume doubling.
Since their appearance on "Chera," the number of users consuming their music on major platforms such as Spotify has increased significantly.
According to LAB, "Coachella Valley Music and Arts Festival
During the performance period of the "Coachella Arts Festival," "ENCHElla Gross (a combination of ENHYPEN and Coachella)" was announced on X (formerly Twitter) as a global real-time
It ranked first on the Im Trends. In addition, many ENHYPEN-related keywords were ranked at the top of the list in several countries and regions.
The index also increased explosively. The index for the 13th, the day after their Coachella performance, and the 20th, more than doubled. The regional weighting was also in the US, Canada, Asia, and Europe.
The number of streams of ENHYPEN's songs on Spotify, the world's largest music streaming platform, increased by about 20% compared to usual.
Looking at the major countries, it became clear that streaming in the United States was on the rise. It was not when artists were releasing new albums or doing promotional activities, but when they were participating in festivals.
Considering that this is the first time such an indicator has come out, it is a remarkable achievement. With their performance at Coachella, their popularity has further expanded, and a new trend of global fandom has been created.
It is expected that the number of visitors will increase. Forbes, an American magazine, commented on ENHYPEN's Coachella performance, "Why are they an artist who can perform in stadiums?
"He proved himself," said Billboard. "He rewrote history." GQ, WWD, and others also praised ENHYPEN's Coachella stage costumes, which were specially made by Prada.
What is the secret behind ENHYPEN's success at Coachella? They are already an "audio" group that has all three elements: vocals, performance, and visuals.
Coachella was an opportunity to see ENHYPEN's strengths at a glance. Rock, dance, new wave, hybrid hip-hop
Their wide musical spectrum, which transcends genres such as pop, was on full display at Coachella. Their true value as a performance artist was summed up, leaving a particularly strong impression.
The gradually expanding scale of ENHYPEN's world tour was also one of the factors that led to the success of their Coachella stage.
Less than three years after kicking off their first world tour "MANIFESTO" at the Park Handball Stadium, the band has set a new record by holding stadium concerts in both the US and Japan.
The outdoor stage of Coachella, held in the desert region of Indio and heavily influenced by the surrounding environment, was not a dangerous factor for ENHYPEN.
A BELIFT LAB representative said, "Above all, the efforts and sincerity of ENHYPEN, who have steadily built up their skills, and the support sent by their fans, have been a great source of strength.
"The members have been working hard for the past few months preparing for the new album and the Coachella concert, and have never once shown any signs of being in pain. When I think of ENGINE (fandom name),
"I can't stop," he said. Meanwhile, ENHYPEN will release their 6th mini album "DESIRE:
They will be making their comeback after 7 months with "UNLEASH".
ENHYPEN will perform at Thailand's largest concert venue, Rajamangala National Stadium, in June, and at stadiums in Japan in July and August.
In August and September, they will perform their 12th show in 10 cities in the US and Europe.