BTS takes first place in April idol group brand reputation rankings... SEVENTEEN in second place, IVE in third place

As a result of the big data analysis in April 2025, BTS appeared in first place, SEVENTEEN in second place, and IVE in third place.

The Korea Corporate Reputation Institute announced on April 17th, “For the purpose of analyzing idol group brand reputation big data, 83,634,817 pieces of idol group brand big data were extracted from March 17th, 2025 to April 17th, 2025. Compared to the 86,035,189 pieces of idol group brand big data last month, the number decreased by 2.79%.”

The Brand Reputation Index is an indicator created through brand big data analysis based on the discovery that consumers' online habits have a significant impact on brand consumption. The idol group brand reputation analysis allowed for the measurement of positive and negative ratings of idol group brands, media interest, and the amount of consumer interest and communication, and included qualitative evaluations from brand reputation monitors.

The idol group brand reputation analysis integrated boy group and girl group brand category analysis to measure consumer participation index, media index, communication index, and community index for the idol group brand to analyze the brand reputation index.

The April 2025 idol group brand reputation was analyzed for BTS, SEVENTEEN, IVE, SHINee, aespa, BIGBANG, BLACKPINK, kiki, and LE SSERAFIM, in that order.

The BTS brand, which ranked first in idol group brand reputation, was analyzed with a participation index of 289,042, media index of 666,049, communication index of 2,213,153, and community index of 3,704,846, for a brand reputation index of 6,873,091 in March. The brand reputation index increased by 6.58% compared to the March index of 6,448,468.

Meanwhile, 21st century pop icons BTS, with JIN and J-HOPE discharged from the military after completing their military service, plan to showcase their complete activities in 2025, when all members will be discharged from the military.