CJ ENM announces 2025 music business strategy, plans to launch new global label following LAPONE ENTERTAINMENT within the year

CJ ENM Japan Co., Ltd. (Head office: Minato-ku, Tokyo; CEO: Choi Ki-yong) is the Korean headquarters of CJ Corporation.
To celebrate Mnet's 30th anniversary, ENM will be broadcasting "Mnext: Worlds of Mnet" on Tuesday, April 15th at 4pm.
CJ held the "Since 2025" event to announce plans for its music business in 2025, including new global expansion.
Shin Hyung-kwang, head of ENM's music content business division, and Mnet
Kim Ji-Woo, head of the Plus division, appeared as a presenter and discussed CJ ENM's global music business strategy and Mnet
This year, CJ ENM will focus on three pillars: "global multi-label," "global production studio," and "global platform."
In particular, this year will see the launch of a new global label, expansion of global target content, and Mnet
The company plans to expand its position in the global music market through initiatives such as launching new services such as Plus.
CJ ENM is looking forward to expanding globally based on its 30 years of experience in content production and platform management.
Shin Hyung-kwan, head of ENM's music content business division, said that he is the head of WAKEONE and Japan's LAPONE.
Following ENTERTAINMENT, we are planning to establish a new global label that will connect domestic and international artists with fans.
K-POP artists who have made it to the world through WAKEONE and LAPONE
Based on the example of establishing a K-POP style training system in Japan through ENTERTAINMENT,
The company plans to launch a new global artist label. It also plans to set up a global production studio that will go beyond K-POP and collaborate with global artists.
For example, the project "WORLD OF STREET WOMAN" where the global crew compete against each other in a national competition is being produced.
FIGHTER" is the first project to simultaneously produce, broadcast, and debut two versions, K (Korean program) and C (Chinese program).
BOYS II PLANET, an eight-part competition series with AppleTV+ called KPOPPED (tentative title), and Band Project (tentative title) to further expand the genre.
In addition, the production staff of "Unpretty Rapstar" and "STREET WOMAN FIGHTER" have teamed up to produce a Japanese-Korean hip-hop project.
CJ is currently preparing the upcoming project "Unpretty Rapstar: HIPPOP PRINCESS" for broadcast in the second half of 2025.
ENM is a music creative ecosystem called MCS (Music Creative Ecosystem).
Through the "Eco-System," we will continue to develop a model for expanding the music business ecosystem, including creating opportunities for talented artists, collaborating with small and medium-sized agencies, and building global partnerships.
In addition, the world's largest K-POP fan and artist festival, which has long played a leading role in the globalization of Korean culture,
In addition to "KCON" and the K-POP awards ceremony "MAMA AWARDS", the global digital platform "Mnet
Plus" to provide content centered on fan communication and communities.
Kim Ji-Woo, head of Mnet Plus' business division, said that Mnet Plus will focus on three areas: K-pop content, fan communication, and global commerce.
Three years after its launch, Mnet Plus has 27 million subscribers and 7 million monthly active users (MAUs).
The number of votes has exceeded 100,000,000, and the cumulative number of votes is approaching 320 million, showing remarkable growth.
The company will significantly strengthen its streaming and VOD services for TV shows and concerts, KCON, MAMA AWARDS, and K-POP related content. It will also strengthen voting, support, and digital
, expand fanactive content such as photo collections and real-time TALK, and operate fan clubs through "Plus Chat", post fan-only artists,
It also provides communication services such as 1:1 chat. In addition, CJ will be participating in the beta version of "Mnet Plus Merch" in April.
Develop online and offline commerce using ENM's IP, and promote fandom platforms with special curation of limited edition products.
Shin Hyung-kwan, head of CJ ENM's music content business division, said, "We will strengthen the competitiveness of our global multi-label, global production studio and platform.
Through our three-pronged strategy, we will strive to show the unique value of CJ ENM in the global music market."
ENM will continue to develop and promote its content creation capabilities, platform management know-how, and artist training experience.
The company plans to expand K-POP's global influence and lead the music industry. [Mnet Channel Information] https://mnetjp.com/ Mnet
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