Naver Maps launches campaign for foreign tourists, offering discounts and gift giveaways (Korea)

IT giant Naver has announced that it will launch the "Be Local" campaign to introduce popular tourist destinations in Korea to foreign tourists through its app "Naver Map."
The campaign will run from April 14 to May 13 for users who have set the language setting of Naver Map to a foreign language.
The site will introduce restaurants and cultural facilities that are popular among foreign tourists. It will also provide discount coupons that can be used at stores that are popular with foreign tourists, such as Olive Young and SK Telecom.
After downloading Naver Map, those who visit participating stores will also receive Be Local goods.
Since launching its foreign language versions in 2018, Map has strengthened its features for foreign users.
Naver's artificial intelligence (AI) "Papago" translation function will provide services such as "Place Filter," which allows users to search for stores and review stores in Korean, English, Chinese, and Japanese.
In December 2024, the company will set up a Naver Map User Guide page, which will provide location searches and public transport transfer information in multiple languages.
During this time, the company plans to offer the "Naver Pay" service, which will enable foreigners to make reservations, orders, and even make payments.