Hyundai Motor unveils luxury car ”Genesis” concept model in Korea

Hyundai Motor's luxury car brand "Genesis" unveiled the "X Gran Coupe" and "X Gran Convertible" ahead of the rest of the world at the Seoul Mobility Show, Korea's largest automobile exhibition.
At the same time, Genesis also unveiled the GMR-001 hypercar, which represents the pinnacle of the company's technological prowess and aesthetics. The X Gran Coupe and X Gran Convertible are flagship models.
It is a two-door concept model based on the G90 sedan, a model that has been developed based on the G90. The two graphics on the front represent the design philosophy of "Athletic Elegance".
It is a reinterpretation of the "Ferrari Elegance" concept car. The low cabin, roofline, and smooth silhouette with no B-pillars emphasize its presence and beautiful form.
On the other hand, the GMR-001 hypercar expresses an aerodynamic structure and a sense of volume with the two lines unique to Genesis that run from the front to the side.
The Genesis will have an identity that can be recognized even when driving. The company also revealed plans to enter endurance races with the GMR-001 hypercar. Starting in 2026, the two vehicles will compete in the "F
The team plans to compete in the IA World Endurance Championship (WEC) and the World Touring Car Championship (WTSCC) from 2027, and is looking to establish itself on the world stage of motorsports.