「NewJeans」ミンジ、ミン・ヒジン代表の記者会見「あのTシャツ」に似ている…高度な広報戦略?
NewJeans' Minzy resembles ”that T-shirt” worn at CEO Min Hee-jin's press conference... an advanced PR strategy?
The T-shirt and hat worn by ADOR's CEO Min Hee-jin at an emergency press conference became a hot topic and sold out, causing a huge outrage. The next day, the T-shirt and hat worn by ADOR's girl group "NewJ
The outfit, which is similar to the one in the comeback teaser for "eans," has become a hot topic again. On the 25th, CEO Min Hee-jin held an emergency press conference in which she wore a green striped Man-to-Man T-shirt with blue beige
The jacket worn by CEO Min was a green Man to Man T-shirt from the Japanese brand California General Store.
After the press conference, the product was sold out entirely on the official online website.
In addition to the green that Min wore, the beige color also sold out quickly.
The blue LA Dodgers logo hat worn by Min also saw a surge in sales. It was made by '47 Brand.'
Trading volume has increased on the limited edition trading platform KREAM.
The hat had 462 trades, compared with 165 for a black version of the same design.
The next day, on the 26th, the comeback teaser for "New Jeans" was released, with member Minzy's outfit being very similar to that worn by CEO Min the day before.
Minzy wore a green striped shirt and a blue-purple baseball cap.
Some have speculated that this was a strategy by CEO Min to promote "NewJeans."
The music video for NewJeans' new song "Bubble Gum" has exceeded 4 million views on YouTube as of 10 a.m. on the 27th since its release at midnight.
It rose to third place in the "Most watched videos in the last 24 hours" list.
2024/04/28 07:36 KST
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