Messi chose this beer, and so did Go Jin Young - Korean media

As the light beer market expands, OB Beer will be introducing Michelob Ultra, a famous American premium light beer, to Korea.
In February, Lionel Messi made a surprise appearance on Vision at the NFL Super Bowl, drinking beer.
The beer that Messi was drinking at the time was Michelob Ultra, a premium light beer that represents the United States. Michelob Ultra was released in the United States in 2002.
It is a low-calorie premium beer that emphasizes features such as low calories, zero sugar and low carbohydrates in line with the health and wellness trend that has become established as a global trend.
Michelob Ultra has tie-ups with various sports, including the NBA, marathons, F1, and the PGA.
Enjoy beer while pursuing a balanced "active lifestyle"
This is because it is a beer suitable for global consumers who want to enjoy it while also being health-conscious. Michelob Ultra, which has 89 calories and 4.2% alcohol by volume per 330ml, is a light beer.
It is a beer that is suitable for drinking, after exercise, or enjoying lightly in your free time after work. In addition, Korea has appointed top golf professional Go Jin Young as a brand ambassador.
Go Jin Young, who has held the world number one ranking for the longest period of time, is a perfect example of the active lifestyle that Michelob Ultra is pursuing.
OB Beer explains that the brand matches IF's style. Michelob Ultra, which is about to be released in Korea, is expected to be a hit in the domestic food and beverage market, where health and wellness is becoming more and more prevalent.
This is expected to lead to an expansion of the domestic light beer market base.