A huge advertisement for ”NewJeans,” currently appearing in Essential's new commercial, has appeared! All five members take over JR Shibuya and Shinjuku stations at the same time

Kao Corporation's hair care brand "Essential" has launched a new product called "Brighten Me
Up! Rebranded with the brand concept "Excitement changes the world."
The new commercial will be aired on Monday, April 8, 2024, with the world-famous five-member group "NewJeans" as the advertising model.
It will be on display for a limited time for seven days from Monday, April 1st to Sunday, April 28th at the Hachiko Board at the Hachiko Exit of JR Shibuya Station and at Shinjuku BBB (Three B) inside the south ticket gates of JR Shinjuku Station.
With the release of the "Essential Premium" series on Saturday, April 13, 2024, the popular group "NewJea
A new commercial featuring "Essential ns" as an advertising model will begin airing on Monday, April 8, 2024.
In order to create an opportunity for more people to know about "Premium",
The five members of "NewJeans" will be featured in a giant transportation advertisement at Shinjuku Station and on train advertisements on all lines for a limited period of seven days from Monday, April 22, 2024 to Sunday, April 28, 2024.
<Giant advertisement at Shibuya Station Hachiko Exit> The main visual of the new CM will be displayed on the upper wall of the JR East Shibuya Station Hachiko Exit station building and outside the Hachiko Exit ticket gate.
The huge visuals of the five NewJeans members appearing in two locations just outside the Hachiko ticket gates are very impressive. [Advertisement Summary]
Location: Outside the Hachiko Exit ticket gates of JR Shibuya Station, "Hachiko Board 1 & 2"
Implementation period: Monday, April 22nd, 2024 to Sunday, April 28th, 2024 *Please refrain from contacting station staff regarding this matter.
*The content and period of display may change without a teaser. <Shinjuku Station South Ticket Gate Giant Vision and Pillar Signage>
In spring 2024, the new commercial will be aired and the main visual will be displayed on the giant vision and pillar signage newly installed inside the south ticket gates of Shinjuku Station.
The giant vision is a three-sided, three-dimensional visual medium that can also output sound, and the new commercial featuring NewJeans will be broadcast here. In addition, the 12 pillar signages will display the members'
The individual cut visuals of the five members of the bar are broadcast simultaneously, immersing the viewer in the new world of "Essential." [Advertisement Summary]
Location: JR Shinjuku Station South Exit ticket gate "Shinjuku BBB (Three B)" advertisement
Implementation period: Monday, April 22nd, 2024 to Sunday, April 28th, 2024 *Please refrain from contacting station staff regarding this matter.
*The content and period of posting may change without a teaser. <JR train advertising "Train Channel">
This time, the new CM will be shown on the "Train Channel" train advertisements on JR lines (Yamanote Line / Saikyo Line / Yokohama Line / Chuo-Sobu Line / Yokosuka-Sobu Line) for 15 seconds.
The version will be aired. [Advertisement summary] Location: JR train advertising "Train Channel" Implementation period: April 22 (Mon) to April 28 (Sun) 2024
*Please refrain from contacting station staff regarding this matter. *The content and period of posting may change without prior notice.
<TV commercial overview> ● Commercial title: Essential Premium "A sparkling morning begins." ● Broadcast start date: Monday, April 8, 2024
● Broadcast area: Nationwide TV commercial