Arachi Chicken ``We will not re-sign with Lee Kang-in''...KT also takes down the poster

It has been confirmed that Korean chicken franchise brand ``Arachi Chicken'' will not renew the contract with soccer player Lee Kang-in (Paris Saint-Germain) as an advertising model.
An official from Samwha F&C, which operates the Arachi Chicken brand, said on the 19th, ``We had a one-year modeling contract with Lee Kang-in after the World Cup last February.
However, the contract expired in February this year, and the contract ended." "Arachi Chicken" is a chicken franchise brand launched by Samwha F&C in 2022.
is. The company recently increased its brand awareness by airing a TV ad featuring Lee Kang-in, who transferred to Paris Saint-Germain last year.
``Arachi Chicken'' does not even use the previous footage that featured Lee Kang-in. about this
A Samwha F&C official said, ``There's no particular reason,'' but ``We can't say that there won't be an impact (due to recent conflicts within the national team).''
Recently, due to the conflict within the national team that became a hot topic during the Qatar Asian Cup, Lee Kang-in of the advertising world
It appears that there is a growing movement to ``sever ties'' with players. Korean mobile communications company KT (030200) has sponsored Lee Kang-in for six years since 2019, and this year
The sponsorship contract was renewed on the 16th of last month. KT should listen to Lee Kang-in's position regarding this situation and confirm the details of the contract, so it has not been decided yet.
My position is that there is nothing left. However, in fact, KT's sales floor used to display promotional posters for the Galaxy S24 featuring Lee Kang-in, but recently,
It is not visible.