”Multiple labels under one roof” shattered...HYBE's multi-label system backfires

HYBE, which is on the verge of becoming the first entertainment company to be designated as a major corporation, has been undermined by the multi-label system that had been the core growth engine of the company, exposing the weaknesses and limitations of the multi-label system due to the conflict between HYBE and its subsidiary label ADOR. ADOR representative Min Hee Jin attacked another HYBE label, BELIFT LAB's girl group "ILLIT," claiming that they copied "NewJeans," and HYBE initiated an audit, claiming that Min Hee Jin was attempting to seize control of the label. Mr. A, a label official affiliated with HYBE who requested anonymity, said, "The multi-labels themselves, which set out to operate independently, are actually intriguing conflicts among the labels," and that "the structure that stimulates competition has become the seed of conflicts, which have eventually exploded.