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Samsung, which was unable to demonstrate its strength only in Japan, displays confidence. In the world, Samsung's smartphone, which used to hide the name 'Samsung' only in the Japanese market and used the 'Galaxy' logo, is now calling itself 'Samsung' again.
On February 28th, according to the industry, Samsung Electronics Japan made a major change by renaming its online website "Galaxy Mobile Japan" to "Samsung Japan." "Galaxy", which has been written only on smartphones sold in Japan, is also expected to be changed to "Samsung", which is the same as the global market.
Samsung took the name of the South Korean company Samsung, which is unusual only in Japan, and sold products under the Galaxy brand alone. This is because there was a request from a Japanese telecommunications company that Samsung, which is 'Made in Korea', would not be useful for sales in Japan. Japan is the only place in the world without the Samsung brand.
An industry insider said, "Japan has a very low preference for Korean products. Global No.1 Samsung Electronics is no exception. The reality is that even smartphones have the brand name Galaxy instead of the Samsung logo." he said. Despite this, Samsung's name change appears to be due to the company's determination that it is more important to integrate the Samsung global brand, even if it costs money.
In fact, in Japan, Samsung is being pushed not only by Apple's iPhone but also by Japanese companies such as SHARP, which has little presence in the global smartphone market. Japanese people's preference for Apple is outstanding. It owns about half of the iPhone, which is unusual in the global market. The rest are dominated by Japanese companies such as SHARP, SONY and Kyocera. Global No.1 Samsung is less than 10%.
A telecommunications industry insider said, "Apple's strength is convincing, but the fact that it is being pushed by Japanese smartphone brands that are not competitive in the global market is proof that the Japanese have a low preference for Korean brands."
However, around the release of Galaxy's folding smartphone, which is attracting attention with its new form factor, it seems that the reaction to Samsung's smartphone in Japan is gradually changing. Samsung's confidence in the name change can be seen.
Samsung Electronics folding smartphones are reportedly quite popular in Japan as well. Samsung's high-priced products made a name for themselves in the unusual sales ranking. It will be interesting to see how Samsung's name change affects Japanese consumers.
2023/03/07 13:25 KST
