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After investigating 34 restaurants in Seoul, the Korea Consumer Agency announced on February 21st that prices at 20 restaurants differed between in-store and delivery app prices.
As a result of the survey, it was understood that the prices of food and drinks differed between in-store and delivery apps at a total of 20 restaurants (58.8%), including 12 light meals and 8 fast food/chicken restaurants. Thirteen of these eateries did not announce the difference between delivery and in-store pricing.
The delivery price of a toast set sold at a restaurant in Gangnam Station, in South Korea was 4,500 won (about US$3.40) higher than the in-store price (35,100 won, about $28). As a consumer, the delivery fee of 3,000 to 5,000 won (about $2 to $4.3) is regrettable, but the additional charge is added to the order.
It turns out that the increase in delivery-related costs, such as brokerage fees and advertising costs, is contributing to the high prices of delivery apps. However, from the consumer's point of view, they are eating the same menu not only for the delivery fee but also for an unexplained additional fee.
Based on this survey, the Consumer Affairs Agency plans to recommend coexistence measures through brokerage fees and delivery cost adjustments to delivery app operators, and to strengthen education and public relations related to price display in delivery apps to food service organizations.
2023/03/01 09:36 KST
