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The Wall Street Journal (WSJ) announced on February 20th (local time) that the Lego Group decided to release a "BTS Dynamite set" with BTS on February 16th.
The 'BTS Dynamite Set' will be released through online and offline stores on the 1st of next month at a price of $99.99. This set includes 7 member figures including RM, JIN, SUGA, J-HOPE, JIMIN, V, and JUNGKOOK, a donut shop, a record shop, a basketball court, a stage, and other scenes from the 'Dynamite' music video. (749 pieces).
Lego explained that the "BTS" set was created based on ideas submitted by "BTS" fans.
WSJ said, "The collaboration between Lego and BTS is one of the first major collaborations since June last year after the BTS members announced that they would be taking a break from team activities and embarking on solo activities." In December last year, Jin became the first BTS member to enlist, and the remaining six members are expected to reunite in 2025, according to WSJ.
According to the Hyundai Economic Research Institute, after the debut of BTS in 2014, the economic impact created by 2023 is estimated to be 56 trillion won (about US$ 48 billion). "BTS" has already collaborated with many global companies, including Samsung Electronics, Martell, and McDonald's.
2023/03/01 09:33 KST
