“BTS” and “Run BTS” dance challenges are booming in the entertainment world… even junior groups and Japanese actors

The dance challenge of the song "Run BTS" by the Korean boy group "BTS" is causing a hot boom.

"Run BTS" is a record song of the anthology album "Proof" released by "BTS" in June this year.

The number of contents using the sound source of "Run BTS" has increased by about 200,000 in the 10 days since the dance challenge started, surpassing 650,000, and the number of views of contents using the hashtag "#RUNBTS" is Over the same period, it increased by more than 500 million and exceeded 3.9 billion views.

The dance challenge includes Yeonjun from the boy group "TOMORROW X TOGETHER", Hoshi from "SEVENTEEN", Lee Seo Yeon from "fromis_9", Jungwon and Niki from the girl group "LE SSERAFIM", "ENHYPEN", and the girl group "NewJeans". Artists from various fields are participating, including HYBE LABELS artists such as Minji and HYERIN, dancer AIKI, choreographer Sienna Lalau, and actor Koki Yamashita.

The dance challenge boom also affected global music chart rankings. According to the latest US Billboard chart (November 26), "Run BTS" ranked 10th in "World Digital Song Sales", 83rd in "Global (Excluding America)", and 135th in "Billboard Global 200". charted again.