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  • Samsung Electronics outperforms Google as 'best global brand'
Samsung Electronics outperforms Google as 'best global brand'
South Korea's Samsung Electronics took first place in the 2022 Global Top Brand Rankings for the first time, surpassing Google.

According to a related industry, Samsung Electronics topped the list of the top global brands with 127 points in the recently announced ranking of global top brands by the global polling firm YouGov on November 20th.

Samsung Electronics ranked top in four countries: South Korea, the Netherlands, Vietnam, and Ireland, ranked second in the UK, fifth in France, and sixth in the US, making it a top performer in various regions.

Samsung Electronics ranked 4th in the 2017 survey, 3rd in 2018, 4th in 2019, 4th in 2020, and 2nd last year.

Google, which ranked first last year, dropped to second place after Samsung Electronics with 106 points, followed by YouTube (85 points), Netflix (59 points), and Singapore. It became an online shopping mall "Shopee" (51 points).

In addition, WhatsApp (50 points), Toyota (41 points), Colgate (34 points), and Mercedes-Benz (34 points) are in the top 10. Company ranked.

In particular, it is noteworthy that five tech companies were selected in the top 10 for the second consecutive year. Automakers Toyota and Mercedes-Benz are new entrants.

However, Adidas and Nike, which ranked 8th and 10th last year, fell out of the top 10.

YouGov surveyed the impression, quality, value, satisfaction, recommendation, and reputation of each brand based on its own brand index evaluation method, and after selecting 380 top 10 brands in 38 markets, ranked No. 1 in each market. The global top 10 were selected based on the total points evaluated by giving 10 points and 1 point for 10th place.

Published : 2022/11/22 09:55 KST

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