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"True Bulletproof Meal" is about an hour of video content posted on the Official YouTube channel at 9 pm on the 14th when "BTS" left. This video shows BTS members having dinner around the knobs, asking each other about their current situation, and talking about the future direction of the team's activities.
This video went up to Hot Topic with the keyword "'BTS' activity interruption". This was because the members complained of fatigue from the team activities, rushed into individual activities such as the release of a formal solo album, and revealed plans to have time for recharging and growth.
After the video was released, management office HYBE (Big Hit Music) took the position that "'BTS' will start a new chapter that parallels team activities and solo activities." When the voices expressing concern and unsatisfaction with the interruption of the team activities of "BTS" became louder, they set out to extinguish the fire.
Interest in "true bulletproof food" is hot. As of noon on the 16th, the number of YouTube views of the relevant video exceeds 14.7 million. The number of hits approaching 15 million is being recorded on the third day of publication.
The "true bulletproof dinner" that attracted the attention of fans was not taken on the day of the release. According to the management office, the video of "True Bulletproof Meal" was shot at the end of last month and uploaded on the 14th after editing and subtitling. In other words, "BTS" had already drawn a picture of future activities before releasing the new album "PROOF". "PROOF" was released on the 10th.
The reaction to the image is mixed. If the fans responded that they were glad to share the process of talking about the future of the team in a natural atmosphere, it is an important content that could affect the stock price of the listed company management company. There is also a reaction that we should have chosen a method to clarify the plan a little more. In fact, on the 15th, the day after the "True Bulletproof Meal" broadcast, HYBE's stock price fell 24.87% from the previous day's closing price by 48,000 won (about 5006 yen), recording 145,000 won (about 15,100 yen). did. It is no exaggeration to say "fall". The problem is that despite being able to fully anticipate this situation, HYBE did not filter the remarks and did not take sufficient measures to protect the stock price, and the damage was passed on to shareholders as it was.
Under these circumstances, member RM was a video dedicated to the fan platform "Weverse" on the 16th, "to all ARMY (fan names) who have been with us for the past 9 years. Outside" It's too much "There may be a reaction of" it's a luxury problem ", but ..." he wrote.
He continued, "Because we have shared an unusual time for nearly 10 years without rest, there is definitely a speciality only for bulletproof and ARMY." It was a heartfelt confession that I wanted to convey to all the fans I had sympathized with. " "As you can see in the video, what we really wanted to say was the fact that" now "is definitely not the end." As of 3:00 pm on the 16th, HYBE's stock price has risen 3% from the previous day's closing price to reach the 150,000 won level.
2022/06/17 15:00 KST
