"What's happening in Japan where Korea is treated cold?" Samsung was surprised at the "great reversal" = Korean press

"What's happening in Japan where usually coldly treats Korean?"

Samsung Electronics' smartphone "Galaxy S22" has recorded an amazing sales volume in Japan. Not only Samsung but also Japanese who have been treating Korean products coldly loosened the purse string on the Galaxy S22 and became the number one monthly sales volume. Japanese prefer their own products such as Sharp and Apple's iPhone. Samsung Electronics, the global leader, has also been turned away in Japan.

According to the industry announcement on May 14th, Samsung Electronics' "Galaxy S22 Ultra" ranked first in monthly online smartphone sales of NTT DoCoMo last month.

NTT DoCoMo is a telecommunications company with the largest market share in Japan, with a market share approaching 40%. It is data that can estimate the short-term preference of Japanese smartphones.

Not only the Galaxy S22 Ultra, but also the basic model of the Galaxy S22 was positioned in 3rd place. Second place is Apple's iPhone 13 with 128GB, down one rank from March.

NTT DoCoMo has not disclosed the specific sales volume, but it seems that the Galaxy S22 series is not a little popular in the Japanese market in the industry. In the case of the iPhone 13 series, it is a numerical value that aggregates the sales volume for 30 days, while the Galaxy S22 series is the result of totaling the results for 9 days from the release on April 21th to 30th. This means that it recorded explosive sales in a short period of time.

In fact, according to Samsung Electronics, the Galaxy S22 series has a better pre-sale record than its predecessor in the Japanese market. The number of pre-sale units alone increased by 50% from the previous work.

The industry has responded that such results are unexpected. Japan is a typical "apple field". According to global market research firm Strategy Analytics, Apple occupied more than 60% of the Japanese smartphone market by last year's standards. Sharp (10%) came in second, and Samsung Electronics came in third with a 9.7% share. Considering Samsung Electronics' global market share, it is a tiny level.

On the other hand, the Galaxy S22 series is gaining great popularity in Korea by pushing the Galaxy S22 Ultra with a built-in "S pen" to the front. About 43 days after its release, 1 million units were sold. Global sales volume has also increased by more than 20% from the previous work.