Survey on "Travel to South Korea" for After Corona, Highly Interesting in Japan and China = Korea

In the last three years, the positive evaluations of people from all over the world regarding "travel to South Korea" have doubled from the negative evaluations.

On 19th, the Korea Tourism Organization announced the results of an analysis of perceptions of "travel to Korea" posted on Facebook, Instagram, and Twitter in China, Hong Kong, Taiwan, and 17 other major countries from January 2018 to October 2021, in order to explore the possibility of an early recovery of international tourism in the after-corona. The results were published.

The analysis of travel to South Korea was conducted mainly in 13 languages from 17 countries, including China, Hong Kong, and Taiwan, which occupy the inbound market. A total of 5,278,520 cases of "Travel to South Korea" appeared on social media in the target area. The total number of sympathies, comments, shares and clicks to be posted reached 86,87,719. In addition, the potential exposure amount that confirmed the posts that mentioned the keyword of travel to South Korea was estimated to be about 40.7 billion. By region, Japan, Thailand, and the United States accounted for 74% of the total, followed by China, Indonesia, the Philippines, the United Kingdom, India, Turkey, and France.

Positive evaluations were conspicuous for the trip to South Korea. As a result of the analysis, it was found that the positive rate (30.4%) reached about twice the negative rate (14.5%).

It was also confirmed that influencers have a great influence overseas and are the main means of promotion to Korea. As a result of analyzing influencers (30 people each, 300 people in total) from 7 countries including China, Hong Kong, and Taiwan who posted posts related to travel to South Korea, the ratio of influencers to the total social data was 0.1%. The ratio of potential exposure based on the number of followers was only 1.4%, but the ratio of empathy and comments was 40.7%, which was much higher.

In connection with this analysis, John Soni, head of the tourism consulting team, said, "For the first time, we investigated the flow of major inbound tourism markets in 13 languages through social online media. There is a glimpse of the possibility of active inbound tourism resumption after Corona." She continued saying, "We would like to continue conducting useful surveys and provide the results to the Korea Tourism Data Lab."