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Cultural critic Kim Hong-sik said, "The feature is that" Kep1er "has a more global structure among the 4th generation idols." The success or failure of the group depends on whether or not it can be obtained. "
Members of the debut groove "Kep1er" have been confirmed on the 22nd of the Mnet global audition program "Grils Planet 999: Girl War". The debut member consists of 6 Koreans, 2 Japanese and 1 Chinese, and "Kep1er" will be a global girl group in Japan, Korea and China.
The career of the member is also splendid. Choi Yu-jin and Kang Ye-seo have a history of working as members of the groups "CLC" and "BUSTERS", respectively. Huening Bahie, known as the sister of Huening Kai (TXT), was noted. Hikaru Esaki, Maihaku Sakamoto, and Shen Xiao Ting, who have been recognized for their solid ability and star character, have already received the enthusiastic support of Japanese and Chinese fans so that individual fandoms have already been formed.
"Kep1er" will be working on the project for 2 years and 6 months after its debut. Wake One and Swing Entertainment, who are in charge of management, said, "We will conclude an exclusive contract for 2 years and 6 months with the debut members and responsibly support the debut groove activities." I plan to do it. "
The audition program "Grils Planet" had a viewer rating in the 0% range during the broadcast, but it was highly Hot Topic. According to the TV program polling company Gut Data Corporation, "Grils Planet" has been ranked number one in non-TV Series Hot Topic since its first broadcast, and has since remained in the upper ranks and has attracted a great deal of interest. Immediately after the weekly broadcast in Japan, "Garpura" and the names of the participants lined up in the top ranks on Twitter's real-time trend. Furthermore, the cumulative number of YouTube views of related videos has exceeded 410 million views (based on the Mnet K-POP YouTube channel).
Kayo officials see the potential for success of "Kep1er". Although the audience rating was low, the global fandom made by combining Japanese, Korean, and Chinese members is the basis of success, as in the example of "IZONE" and "ENHYPEN", which gained the support of the global fandom and gained success. It is an analysis that it will be.
Actually, the final audience rating (3.1%) of "PRODUCE 48" was lower than that of Season 1 (4.4%) and Season 2 (5.2%), but "IZONE", which debuted through "PRODUCE 48", has more than 500,000 copies. The album was sold, and all four albums released in Japan reached No. 1 on the Oricon chart, and went on a successful road.
"I-LAND," which produced "ENHYPEN," had a maximum audience rating of 1.3%, but the cumulative number of viewers of the global online broadcast at the time of the final broadcast reached 44 million. Since then, "ENHYPEN" has swept the rookie of the year-end award ceremony on the 12th of its debut, and has achieved amazing results such as the initial sales volume of the first full-length album released recently exceeded 810,000.
A person in the Kayo world said, "In the case of a 4th generation idol, it is composed of multinational members for smooth overseas activities, but the strength is that" Kep1er "is composed of the Japan-Korea-China alliance." "It is expected that what kind of localization strategy will be developed not only in Korea but also in Japan and China."
2021/10/27 15:00 KST
