<W commentary> Will it affect K-POP regulations and Korean wave content exports in China? = The root of the problem between Japan and South Korea
Regulations on the entertainment industry have been tightened in China, and the impact has begun to extend to K-POP.

On the 5th, the operating company of the Chinese version of Twitter "Weibo", which has more than 500 million users, suspended the fan account of JIMIN, a member of the popular Korean male group "BTS", for 60 days. .. The company has determined that it is a violation of the rules for fans to raise funds to wrap Korean airline planes before JIMIN's birthday on the 13th of next month.

The company also spread "unreasonable support" to a total of 21 K-POP idol fan accounts, including members of the girls' idol group "BLACKPINK" and "SNSD (Girls' Generation)". The account was suspended for 30 days.

Chinese officials have recently released a notice online saying they will "control the chaotic culture of fans." It has announced a policy to regulate the "radical behavior" of Chinese fans over "pushing", such as purchasing a large number of music albums to support idols and ranking entertainers.

China has long scrutinized the entertainment industry, but has supported the growth of the entertainment industry itself. However, in order to further tighten the system, it seems that the judgment that the existence of stars and the enthusiasm of fans have risk factors.

However, South Korea, where entertainment is a pillar of the industry, such as the economic spillover effect of Korean wave content amounting to about 12.3 billion dollars (about 1.35 trillion yen), regards it as "the return of the'Korean decree'". We are watching the trends.

China decided to deploy THAAD (High Altitude Area Defense System) at USFK bases in July 2016 while South Korea was in office as President Park Geun-hye, and immediately after that, it regulated Korean content. Strengthen.

In addition to banning the screening of Korean movies in Chinese movie theaters, it also restricted media exposure of Korean stars. This is called the "Korean Ordinance" and is regarded as a de facto retaliation measure by China, which opposed the deployment of THAAD.

Exports of Korean wave content were hit hard, and according to the balance of payments statistics of the Bank of Korea (Central Bank), the revenue of "audio / video and related services" in October of the same year was 51.5 million dollars (about 5.9 billion yen at that time). It was the lowest level since September of the previous year.

After that, in May of last year, G-DRAGON (GD), a member of the popular Korean group "BIGBANG", was selected as a model for a famous Chinese beverage brand and was appointed as an advertisement. It was seen as if they had begun to move toward the lifting of the "Korean Order".

However, while the prospect of cancellation is still uncertain, the Chinese authorities have begun to tighten regulations on the entertainment industry this time, so the Korean media's JoongAng Ilbo said, "It is different from the previous'Korean decree'. The oppression may begin, "said an official at a major entertainment planning office in South Korea.

In addition, according to the newspaper's interview, a person involved in the operation of the Korean popular music chart "Gaon Chart" said, "This Chinese measure aims to eliminate the roots that adversely affect the maintenance of China's national system in advance. It is expected that it will be maintained for a considerable period of time. "

Under these circumstances, "BTS" was appointed by President Moon Jae-in on the 14th as "Presidential Envoy for Future Generations and Culture". President Mun, who gave the member a passport for diplomats, thanked him for "improving the status of K-POP and greatly enhancing the dignity of South Korea."

There is also a view that the tightening of regulations in China will not have a significant impact on Korean wave stars who are active globally, including BTS, which has fans all over the world. According to an agency official, "The market has already diversified into North America and Europe, and there is a possibility that we will focus on a strategy to eliminate China."

Korean TV Series "Winter Sonata" produced in 2002. This TV Series became a social phenomenon in Japan, and it became an opportunity for the Korean TV Series to grow globally. The success of BoA and "TVXQ" in Japan has triggered the global growth of K-POP. The current problem between South Korea and Japan is due to forgetting the importance of the other party. The current problems between South Korea and China seem to prove it further.

2021/09/20 21:07 KST