Korea SBS Olympics opening ceremony broadcast, map at the time of country introduction starts from "Takeshima (Dokdo)" ... Audience rating No. 1
Korea SBS, which broadcast the opening ceremony of the Tokyo Olympics live, broadcasts using a map starting from "Takeshima (Korean name: Dokdo)" when introducing the location of each country. As a result, SBS ranked first in the audience rating of the opening ceremony broadcast, and Hot Topic is gathered on the Korean Internet as "Is it the effect of Dokdo (Takeshima) subtitles?"

The Korean media "Star News" reported that SBS "impressed the viewers and won first place in the audience rating of 20-49 years old" through the broadcast of the opening ceremony of the 2020 Tokyo Olympics.

According to the audience rating research organization Nielsen Korea on the 24th, the "2020 Tokyo Olympics opening ceremony" broadcasted on the 23rd has a household audience rating of 5.7% (Seoul, metropolitan area standard), an index of hot topicness and competitiveness. The audience rating of 20-49 years old, which is said to be 2.5%, was ranked first, overtaking all the programs broadcast at the same time.

In addition, Star News reported that "Dokdo (Takeshima) was the hottest keyword in the SBS opening ceremony broadcast."

SBS introduces the location and information of each country through graphics at the bottom of the screen when players enter. In particular, when introducing Asian nations such as Japan, including Hong Kong and Malaysia, the method of gradually zooming out from "Takeshima" to display the position of each country attracted attention.
2021/07/28 20:48 KST