Myeongdong 'anti-bargaining' price displays made mandatory = Seoul, South Korea.

Jung-gu, Seoul, South Korea will establish and enforce measures to eradicate fraudulent acts targeting Myeong-dong tourists, such as rip-offs.

Jung-gu announced on the 19th that it will set up the "Comprehensive Plan for Improving Myeong-dong Tourism," which will focus on eradicating rip-offs and improving the town environment, and will promote 10 projects by the end of October.

First, the entire Myeong-dong area will be designated as a mandatory price display area to prevent overcharging.

We will check compliance with the price labeling system by confirming the implementation of the labeling price targeting places visited by many tourists. Violations will result in fines of up to 10 million won.

Obstacles that impede traffic should also be provided. Starting this month, 300 Myeongdong street stores, 20 food stalls, and general shopping malls will be cracked down on the cargo around the stores. conduct.

As for illegal outdoor advertisements, after instructing each business establishment to voluntarily maintain them, it decided to forcibly collect illegal billboards jointly with relevant departments and impose fines for negligence.

A special clean-up plan will be put in place to dispose of garbage on weekends, holidays, and at night on weekdays when tourists gather.

Each mall facility will be improved to have a refined and unified design through consultation with the city of Seoul.

At the same time, regular disinfection and epidemic prevention will be carried out, and in order to prevent food poisoning in the summer, inspections of hygiene management at restaurants and stalls will be strengthened.

Crackdowns and inspections will be carried out by the Myeong-dong Tourism Improvement Promotion Group, which consists of eight departments of the ward office, led by the Sports and Tourism Division, in cooperation with the Myeong-dong Special Tourism Zone Council and the Myeong-dong Merchant Association.

Kim Gil-sung, head of the Jung-gu Office, said, "Unless Myeong-dong, Korea's representative tourist destination, changes, the standard of the Korean tourism industry will not change. It will become a model example for improving tourism services."