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Jente announced that it has signed an agreement with a large Japanese platform and will provide more than 1 million product data of more than 100 boutiques owned by Jente through the API connection of the two companies from next June.
It is highly unusual for Japan, a leading fashion country, to reach out to Jente first. Korean fashion and culture has been positioned as a trend, especially among the younger generation in Japan, and the use of Jente's trendy and affordable products by Japanese consumers has increased rapidly since last year, leading to increased industry interest in Jente and this agreement. With the opening of the Japan service, Jente expects to generate additional sales of approximately JPY 1 billion or more in the second half of 2023.
Jente, which has been in business for three years this year, is expected to be able to establish a firm position in the Japanese fashion market based on the know-how it has gained through its rapid growth in the Korean market. In the second half of 2024, Jent will open services in Southeast Asia such as Indonesia and Malaysia through collaboration with investor MDI Ventures. There are plans to extend the service to
Jeong Seung-tan, CEO of Jente, said, "It is encouraging that Jente's strengths, such as a rich boutique network, preemptive sourcing ability, and price competitiveness, have been well received in the Japanese luxury brand fashion market. Based on the sales data we have accumulated over the years, we will expand sales channels beyond Asia to the global market this year, and will be reborn as a global fashion platform."
2023/06/07 13:39 KST
