Rapper's pH-1 launches street fashion brand 'Ego Fetch' = Korea

Artist pH-1, who continues to create his own style of music, announced on June 5th that he has launched a street fashion brand "EGO FETCH".

"Ego Fetch" builds on pH-1's philosophy of the importance of self-awareness, with an emphasis on basic items for everyday use. Classic colors of carefully selected high-quality fabrics such as black and white, silhouettes that are not affected by fashion trends, and original designs solidify the practicality of styling. In order to meet the diverse needs of customers, the line-up is for both men and women.

The Ego Fetch design concept incorporates insight into pH-1's everyday wear.

pH-1 said, "Outfits are one of the ways in which identity is most often expressed. The label 'Individual Everyday', which combines features such as delicate textures and everyday life with the 'Ego Fetch' design, is actively used to express the concept of the brand".

Ego Fetch will continue to sell understated style clothing and accessories for men and women.